50 Nudos (knots) is the maximum speed reached by a competition sailboat as a result of the vision of achievement, desire for evolution, innovation and excellence in teamwork.

50 Nudos applies this philosophy to the development of people, companies and families.

In practice…

In practice…

I suppor owners and CEOs of family businesses that have grown well, but today face internal disorder, centralization, and increasingly complex decisions.

I suppor owners and CEOs of family businesses that have grown well, but today face internal disorder, centralization, and increasingly complex decisions.

My job is to help them develop governance and strategy so that the business grows in an orchestrated way and stops depending exclusively on them.

My job is to help them develop governance and strategy so that the business grows in an orchestrated way and stops depending exclusively on them.

When growth outpaces management capacity, the problem is not a lack of effort… It is a lack of governance and a clear strategy.

When growth outpaces management capacity, the problem is not a lack of effort… It is a lack of governance and a clear strategy.

If you feel today that:

  • Everything revolves around you and you find it hard to let go.

  • The business grows with no direction or focus.

  • The team performs but isn't aligned.

  • All decisions depend on you, else they get postponed.

  • Conflicts (family or otherwise) exist that aren't being addressed.

You are not alone…

It is a common stage in companies that have grown without a system suited to their current size and complexity.

If you feel today that:

  • Everything revolves around you and you find it hard to let go.

  • The business grows with no direction or focus.

  • The team performs but isn't aligned.

  • All decisions depend on you, else they get postponed.

  • Conflicts (family or otherwise) exist that aren't being addressed.

You are not alone…

It is a common stage in companies that have grown, but without a system suited to their current size and complexity.

SERVICES

SERVICES

Just as a high-performance sailboat needs governance, coordination, and precise decisions to reach its maximum speed, growing companies require structure, alignment, and leadership to avoid losing control.

GOVERNANCE AND BUSINESS STRATEGY

I help owners and CEOs of family businesses establish a governance system and a clear strategic agenda, enabling them to streamline the company, make better decisions, and align the organization toward profitable and sustainable growth. Which translates into wealth and quality of life improvement.

I work alongside them to:

  • Define strategic priorities and monitor their progress.

  • Move from centralized decision-making to shared and well-considered decisions.

  • Focus efforts where real value is created.

  • Create or leverage the full potential of their board.

  • Make decisions that benefit the business while remaining in harmony with the family and ownership.

The goal is for the business to work in a mature, organized, and predictable way without relying exclusively on the owner.

CEO AND MANAGEMENT TEAM DEVELOPMENT

Business growth often outpaces the professional development of the owner and their team; conflicts, frustrations, and bottlenecks arise.

I support CEOs and their management teams in strengthening their leadership and management skills, ensuring the strategy is truly executed.

My work includes:

  • Difficult but necessary conversations.

  • Clarity of roles and responsibilities.

  • Alignment and complementarity within the team.

  • Clear goals and accountability.

  • Effectively managing the board of directors.

This is not motivational talk. It is results-oriented management development.

ORGANIZATION, TALENT, AND EXECUTION

A clear strategy without organization and the right talent is unsustainable.

I help companies streamline their structure and strengthen their teams so that execution and problem-solving don't depend solely on the owner or CEO.

My work includes:

  • Designing and refining organizational charts.

  • Defining key roles.

  • Recruiting and managing high impact talent.

  • Orderly exit of underperforming employees.

  • Effective delegation to managers and leaders.

The result is a company that is lighter for the owner and stronger for the future.

COMMERCIAL ACCELERATION

As companies grow, many intensify their commercial activity, but without a clear strategy or focus on profitability.

I help owners, CEOs, and sales directors streamline and accelerate their sales function, aligning it with the business strategy and the organization's capabilities.

My work includes:

  • Defining a profitability-focused B2B or B2C commercial strategy.

  • Prioritizing markets, customers, and products.

  • Coordinating sales with operations and finance.

  • Monitoring objectives, key performance indicators, and decisions.

  • Driving commercial innovation.

It results in a commercial system that drives profitable growth without creating more clutter or dependence on the owner or CEO.

What typically changes when working together

Before

  • Decisions concentrated in the owner's hands.

  • High operational dependency on the CEO.

  • Poorly defined direction.

  • Unresolved conflicts.

  • Disorganized and reactive growth.

  • Poor wealth management.

  • Underutilized boards of directors.

After

  • Shared decisions that benefit the business.

  • A more aligned and effective organization.

  • A strategic agenda with real-time follow-up.

  • Mature and respectful conversations

  • Better years in sales, profitability, and cash flow.

  • Structured wealth growth.

  • Advice that creates value.

Satisfied Clients

GUSTAVO BEREZIN

GUSTAVO BEREZIN

After more than 25 years leading complex businesses in large corporations, I decided to support owners and CEOs of family businesses facing similar challenges to those I experienced firsthand.

50 Nudos was born from that experience and the conviction that companies can grow more effectively when they have clear direction, coordinated talent, and decisive action.

I don't work by imposing models or generic solutions. I work by helping people think, organize, and make better decisions, combining experience, analysis, and sensitivity to work with real individuals, families, and organizations.

I work closely, directly, and pragmatically, focusing on concrete and sustainable results.

I work with owners, CEOs, and individuals seeking business and wealth growth in harmony with their families.

After more than 25 years leading complex businesses in large corporations, I decided to support owners and CEOs of family businesses facing similar challenges to those I experienced firsthand.

50 Nudos was born from that experience and the conviction that companies can grow more effectively when they have clear direction, coordinated talent, and decisive action.

I don't work by imposing models or generic solutions. I work by helping people think, organize, and make better decisions, combining experience, analysis, and sensitivity to work with real individuals, families, and organizations.

I work closely, directly, and pragmatically, focusing on concrete and sustainable results.

I work with owners, CEOs, and individuals seeking business and wealth growth in harmony with their families.

Founder and CEO of 50 Nudos

+ 25 years of experience in multinational corporations

  • Vice President and General Manager LATAM.

  • Sales and Trade Marketing director LATAM and Mexico.

  • Industrial Engineer, Universidad Nacional de Buenos Aires

  • Executive Management Program - IPADE.

  • Advanced Management Program - Stanford.

  • Executive Coaching - International Coaching Federation.

  • Family Business - IPADE.

  • Corporate Governance - IMMPC.

Founder and CEO of 50 Nudos

+25 years of experience in multinational corporations

  • Vice President and General Manager LATAM.

  • Sales and Trade Marketing Director LATAM and Mexico.

  • Industrial Engineer, Universidad Nacional de Buenos Aires

  • Executive Management Program IPADE

  • Advanced Management Program Stanford Business School

  • Executive Coaching - International Coaching Federation (ICF)

  • Family Business - IPADE

  • Corporate Governance - IMMPC

Founder and CEO of 50 Nudos

+ 25 years of experience in multinational corporations

  • Vice President and General Manager LATAM.

  • Sales and Trade Marketing director LATAM and Mexico.

  • Industrial Engineer, Universidad Nacional de Buenos Aires

  • Executive Management Program - IPADE.

  • Advanced Management Program - Stanford.

  • Executive Coaching - International Coaching Federation.

  • Family Business - IPADE.

  • Corporate Governance - IMMPC.

CONTACT

E-mail: info@50nudos.mx

E-mail: info@50nudos.mx